Creators Market is the performance-driven marketplace where advertisers discover authentic content creators — and reward them based on real results, not just follower counts.
Connecting advertisers and creators across Nigeria, Ghana, Kenya, South Africa and beyond.
1,400+
Verified Creators
200+
Advertiser Campaigns Launched
₦480M+
Paid Out to Creators
8
African Countries & growing
The old way is broken
Advertisers have been paying for reach they can't measure and audiences that don't convert. Creators have been underpaid, undervalued, and locked out of opportunities that match their actual influence.
Creators Market changes that. Every campaign, every collaboration, every payout is tied to one thing — performance.
For Advertisers
Describe your advertiser profile, your audience, and what you need. Set your budget, timeline, and target markets. Your campaign goes live to thousands of verified creators in minutes.
Browse creator profiles filtered by niche, country, audience demographics, engagement rate, and our proprietary Ad Reshaping Score. No guesswork — every metric is verified.
Invite creators directly or review inbound applications. Communicate through the platform, review submitted content, and approve deliverables — all in one place.
Budget sits in secure escrow until you approve the work. Top-performing creators unlock higher resource tiers automatically. You only release funds when you're satisfied.
For Creators
Connect your social accounts, define your niche, and showcase your audience. Your profile becomes your portfolio — visible to hundreds of advertisers looking for exactly your voice.
Explore campaigns from advertisers across Africa and beyond. Filter by niche, budget, platform, and campaign type. Apply in minutes with a short pitch.
Receive the advertiser brief, create content that's authentically yours, and submit your deliverable through the platform. No chasing emails or lost attachments.
Your Ad Reshaping Score tracks your performance across campaigns. The better you perform, the higher your tier — and the better the resources and payouts you unlock.
Our difference
The Ad Reshaping Score is our proprietary metric that measures how well a creator transforms an advertiser message into content that actually resonates — and converts. It goes beyond vanity metrics to measure what advertisers actually care about.
Real interactions vs. passive impressions
How often your audience takes action
On-time, on-brief, approved content
Your reliability across campaigns
Gold
Score 90–100
Maximum resource allocation. Priority campaign access. Highest payout tier.
Silver
Score 75–89
Strong advertiser asset packages and competitive flat fees.
Bronze
Score 60–74
Entry-level advertiser assets and campaign access to build your track record.
The score moves. Every campaign is an opportunity to level up.
Built for Africa
Search 1,400+ verified creators by niche, country, audience age, gender, and platform. Find exactly who you need in seconds.
Budget held in secure escrow. Funds released only when work is approved. Creators rewarded based on actual results.
Briefs, applications, deliverables, approvals, and messaging — all in one place. No more scattered emails and spreadsheets.
A single, trusted metric that tells advertisers which creators convert — and tells creators exactly where to improve.
Advertisers allocate cash, product kits, and advertiser assets automatically based on creator performance. Gold creators get more. Simple.
Support for NGN, GHS, KES, ZAR, and USD. Mobile money payouts via MTN MoMo, M-Pesa, and Airtel. No friction, wherever you are.
Advertisers track campaign ROI, creator performance, and budget utilisation. Creators track earnings, scores, and application history.
Direct, real-time communication between advertisers and creators — fully within the platform. Every conversation logged, searchable, and safe.
Trusted by advertisers and creators across Africa
"We ran three campaigns in Q1 through Creators Market and saw a 4.2× return on our content spend. The scoring system made it easy to know who to re-invite."
Head of Digital Marketing
Lagos-based fintech advertiser
"Before Creators Market, I was negotiating deals in DMs and getting paid late — or not at all. Now my rate is tied to my score and I get paid within a week of approval."
Lifestyle creator, 890K followers
Accra
"The discovery filters are genuinely useful. We found three niche food creators in Nairobi in under 30 minutes that were a perfect match for our launch campaign."
Advertiser Manager
East African FMCG company
"My Ad Reshaping Score went from 72 to 89 in two campaigns. That alone unlocked three new advertiser invites I wouldn't have received before."
Finance creator, 430K followers
Lagos
| For Advertisers | For Creators | |
|---|---|---|
| Discover verified creators by niche & audience | Showcase your profile to 200+ active advertisers | |
| Post campaigns in minutes | Browse and apply to open campaigns | |
| Track ROI, conversions, and deliverables | Track your score, earnings, and tier | |
| Secure escrow — pay only for approved work | Fast, reliable payouts in your local currency | |
| Allocate resources based on performance | Earn product kits, assets, and cash bonuses | |
| Message creators directly in-platform | Communicate with advertisers in one place |
Discover verified creators by niche & audience
Showcase your profile to 200+ active advertisers
Post campaigns in minutes
Browse and apply to open campaigns
Track ROI, conversions, and deliverables
Track your score, earnings, and tier
Secure escrow — pay only for approved work
Fast, reliable payouts in your local currency
Allocate resources based on performance
Earn product kits, assets, and cash bonuses
Message creators directly in-platform
Communicate with advertisers in one place
Simple, transparent pricing
Browse creators, view profiles, and explore campaigns at no cost. Pay only when you launch.
A small percentage is deducted from each successful campaign transaction. No monthly fees. No long-term contracts.
Creating a profile, applying to campaigns, and receiving payouts is completely free. Creators Market earns only when you earn.
No signup fees. No commissions on your earnings. Just results and payouts.
Detailed pricing is available after registration. We believe in showing you everything upfront — no surprises at checkout.
Any individual content creator with an active presence on at least one social media platform (Instagram, TikTok, YouTube, or X). There is no minimum follower count to register — your Ad Reshaping Score is built from campaign performance, not audience size.
When an Advertiser activates a campaign, the budget is deposited into a secure escrow account held by Creators Market. Funds are only released to the Creator once the Advertiser approves the submitted deliverable — or automatically if the Advertiser has not responded within 7 business days.
We currently support NGN, GHS, KES, ZAR, and USD. Creators can receive payouts via bank transfer or mobile money (MTN MoMo, M-Pesa, Airtel Money). Advertisers can pay by card or bank transfer.
The score is a composite metric built from four signals: engagement quality, conversion rate, on-time deliverable submission, and Advertiser approval ratings. It updates after every completed campaign and ranges from 0 to 100.
Yes. Advertisers can invite any creator directly — including previous collaborators — for new campaigns. High-scoring creators are surfaced more prominently in discovery results.
Yes. All data is encrypted in transit and at rest. We never store raw payment card data. We comply with the Nigeria Data Protection Act (NDPA) 2023. See our full Privacy Policy for details.
Both parties first attempt resolution through the platform's messaging system. If unresolved within 14 days, either party can escalate to Creators Market for a formal review. Our team will assess the evidence and issue a determination within 10 business days.
Whether you're an advertiser looking for authentic reach or a creator ready to be paid what you're worth — Creators Market was built for you.