How Creators Market collects, uses, and protects personal data for brands, creators, and visitors on creators-market.xyz. Effective 1 April 2025.
At Creators Market, your privacy is not an afterthought — it is foundational to how we build and operate our platform. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and what rights you have over your information.
This policy applies to all users of the Creators Market platform accessible at creators-market.xyz, including brands, content creators, and visitors. By using the Platform, you agree to the practices described in this policy.
Creators Market is operated by Chell Technologies Ltd., a company registered in Nigeria. We run a creator marketplace platform that connects brands with content creators across African markets.
For the purposes of applicable data protection law, Chell Technologies Ltd. is the data controller responsible for your personal data.
Registered address: Lagos, Nigeria Data protection contact: privacy@creators-market.xyz
We collect different categories of data depending on whether you use the Platform as a Brand or as a Creator.
Data you provide when registering or setting up your profile:
If you register as a Brand, we additionally collect:
If you register as a Creator, we additionally collect:
Collected automatically when you use the Platform:
See Section 7 for a full breakdown of our cookie practices.
We collect your data through the following means:
We use your personal data for the following purposes:
We process your personal data on the following legal grounds, in accordance with the Nigeria Data Protection Act (NDPA) 2023 and other applicable frameworks:
| Purpose | Legal Basis |
|---|---|
| Account creation and management | Performance of a contract |
| Payment processing and payouts | Performance of a contract |
| Ad Reshaping Score calculation | Performance of a contract / Legitimate interests |
| Fraud detection and platform safety | Legitimate interests |
| Marketing communications | Consent (withdrawable at any time) |
| Legal compliance and regulatory requests | Legal obligation |
| Platform analytics and improvement | Legitimate interests |
| Support and dispute resolution | Legitimate interests / Legal obligation |
Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights and freedoms. You may object to processing based on legitimate interests at any time (see Section 10).
Where we rely on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
We do not sell your personal data. We share it only in the following circumstances:
We share necessary financial data (name, account details, transaction amount) with our payment processing partners — currently Flutterwave and Paystack — to facilitate transactions. These partners operate under their own privacy policies and are bound by data processing agreements with us.
We engage trusted third-party service providers who process data on our behalf under strict contractual obligations:
| Provider | Purpose |
|---|---|
| Flutterwave / Paystack | Payment processing |
| Resend | Transactional email delivery |
| Cloudflare | CDN, DDoS protection, DNS |
| Supabase / AWS | Cloud hosting and database infrastructure |
| Upstash | Cache and queue infrastructure |
| Sentry | Error monitoring and crash reporting |
These providers are authorised to use your data only as necessary to provide services to us and are prohibited from using it for their own purposes.
We may disclose your data if required to do so by law, court order, or governmental authority, or where we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of Creators Market, our users, or the public.
In the event of a merger, acquisition, or sale of all or a portion of our assets, your data may be transferred to the acquiring entity. We will notify you via email and a prominent Platform notice before your data becomes subject to a different privacy policy.
We use cookies and similar technologies to operate and improve the Platform.
Cookies are small text files placed on your device by a website. They allow us to remember your preferences, keep you logged in, and understand how you use the Platform.
| Cookie Type | Purpose | Can Be Disabled? |
|---|---|---|
| Essential | Authentication, session management, security | No — required for the Platform to function |
| Functional | Remembering preferences, language settings | Yes |
| Analytics | Understanding usage patterns and feature adoption | Yes |
| Marketing | Measuring campaign effectiveness (where applicable) | Yes |
You can control cookies through your browser settings. Note that disabling essential cookies will prevent you from logging in or using core Platform features. For analytics and marketing cookies, you may also opt out through the cookie preference centre available in the Platform’s settings.
We retain your personal data only for as long as necessary for the purposes described in this policy.
| Data Category | Retention Period |
|---|---|
| Account & profile data | Duration of account + 2 years after deletion |
| Campaign and deliverable records | 5 years (for commercial and legal record-keeping) |
| Payment and transaction records | 7 years (tax and financial compliance) |
| Messages and communications | 2 years from date of message |
| Usage and technical logs | 12 months |
| Support correspondence | 3 years from resolution |
When data is no longer required, we securely delete or anonymise it. Anonymised data (which cannot identify you) may be retained indefinitely for analytics purposes.
If you request account deletion, we will process your request within 30 days, subject to any outstanding legal or financial obligations that require us to retain certain records.
We take the security of your data seriously and implement the following measures:
No system is completely secure. While we work hard to protect your data, we cannot guarantee absolute security and encourage you to use a strong, unique password and to contact us immediately if you suspect unauthorised access to your account.
Depending on your location, you may have the following rights regarding your personal data. We honour these rights for all users regardless of jurisdiction.
You have the right to request a copy of the personal data we hold about you. We will provide this within 30 days of your request.
You have the right to correct inaccurate or incomplete personal data. You can update most profile information directly through your account settings.
You have the right to request deletion of your personal data where it is no longer necessary for the purposes it was collected, or where you withdraw consent. Certain data may be retained where we have a legal obligation to do so (see Section 8).
You have the right to receive your personal data in a structured, commonly used, machine-readable format (JSON or CSV) for transfer to another service.
You have the right to request that we restrict processing of your data in certain circumstances — for example, while a dispute is being investigated.
You have the right to object to processing based on legitimate interests, including profiling and direct marketing. We will cease such processing unless we can demonstrate compelling legitimate grounds.
Where processing is based on consent, you may withdraw that consent at any time. This does not affect the lawfulness of processing before withdrawal.
To exercise any of the above rights, contact us at:
We will respond within 30 days. We may need to verify your identity before processing your request. There is no fee for exercising your rights, though we reserve the right to charge a reasonable administrative fee for manifestly unfounded or excessive requests.
If you are unsatisfied with our response, you have the right to lodge a complaint with the Nigeria Data Protection Commission (NDPC) or the relevant data protection authority in your jurisdiction.
The Creators Market platform is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a minor has registered on the Platform without parental consent, please contact us at privacy@creators-market.xyz and we will promptly delete the account and associated data.
Creators Market is based in Nigeria and primarily serves African markets. However, some of our infrastructure and service providers are located in other countries, including the United States and the European Union.
Where we transfer your data outside of Nigeria, we ensure appropriate safeguards are in place, including:
By using the Platform, you acknowledge that your data may be processed in countries outside your own. We take all reasonable steps to ensure your data remains protected to the standard described in this policy regardless of where it is processed.
The Platform may contain links to third-party websites, social media platforms, or services. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party services you access through our Platform.
We are not responsible for the data practices of third-party platforms, including Instagram, TikTok, YouTube, or X (Twitter), even where Creators link their accounts to our Platform.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will:
Continued use of the Platform after the effective date of any updated policy constitutes your acceptance of the revised terms. We recommend reviewing this policy periodically.
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us:
| Company | Creators Market Ltd. |
| Privacy enquiries | privacy@creators-market.xyz |
| Legal notices | legal@creators-market.xyz |
| Platform | creators-market.xyz |
| Address | Lagos, Nigeria |
We are committed to resolving privacy concerns promptly and transparently. If you are not satisfied with our response, you may escalate your complaint to the Nigeria Data Protection Commission (NDPC) at ndpc.gov.ng.
This Privacy Policy was prepared for Chell Technologies Ltd. and should be reviewed by a qualified legal professional before publication. It is intended as a starting framework and may require adaptation based on your specific business operations, jurisdictions served, and applicable regulatory requirements.
© 2025 Creators Market Ltd. All rights reserved.